Fair Fashion. Eco-fashion. Ethical Fashion. Sustainable Fashion.
Green Fashion. Responsible Fashion.


Respect of the Environment :


Fabrics selection/Eco-conscious materials

  • Organic Fibers:
    -Linen, the eco-friendly summer fabric, 100% biodegradable
    -Refibra Lyocell (new fiber created from recycled cotton)
    -Animal Welfare: Eco-friendly leather (vegetal tanned leather: rhubarb, pineapple)
    -Tercel (from wood of sustainably managed forest)
    -Recycled Polyester: produced from recycled material of used plastic bottles, helping to reduce the plastic waste.
  • Consciously made,  re-made.

    Recycling, up-cycling: Consuming less water, energy, and fewer natural ressources, creating less waste, no toxic dyes, no pesticides. Reduce environmental impact, taking care of it, and protecting biodiversity.
  • Long-lasting fashion:
    Durable materials, enduring style

Respect of the Human


The workers

  • Local Manufacturing: Supporting and creating jobs
  • FairTrade:
    – Workers rights and well-being: Healthy and safe working conditions, safe workers, safe structures.
    – Fair pay
    – No force and child labour
  • Handmade

The Consumer

  • Transparency of the company: Empower the consumer;
    Conscious, Ethically minded/produced.
  • Avoid Petrochemical fibers and toxic materials/processes for risks on the health
  • Shipping methods: Privileging biodegradable, recycled or recyclable materials (ex. UPS Carbon Neutral Shipping) instead of plastic.


Buy Less, Choose well – Less is more – Quality over Quantity

Intelligent consumption

“Everyone can do simple things to make a difference, and every little bit does count.” Stella McCartney


The Must-see documentaries:
The True Cost
The Minimalists

Worn Stories – par Emily Spivack (2014)
Fashion Made Fair – par Ellen Köhler et Magdalena Schaffrin (2016)
Slow Fashion -Aesthetics Meets Ethics par Safia Minney (2016)

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