Ethos

Fair Fashion. Eco-fashion. Ethical Fashion.

Sustainable Fashion.

Green Fashion. Responsible Fashion.

Respect of the Environment:

Fabrics selection/Eco-conscious materials

  • Organic Fibers:
    • Cotton
    • Linen, the eco-friendly summer fabric, 100% biodegradable
    • Refibra Lyocell (new fiber created from recycled cotton)
    • Bamboo
    • Animal Welfare: Eco-friendly leather (vegetable tanned leather: rhubarb, pineapple)
    • Tencel (from wood of sustainably managed forest)
    • Recycled Polyester: produced from recycled material of used plastic bottles, helping to reduce the plastic waste.

Consciously made, re-made

  • Recycling, up-cycling: Consuming less water, energy, and fewer natural resources, creating less waste, no toxic dyes, no pesticides.
  • Reduce environmental impact, taking care of it, and protecting biodiversity.

Long-lasting fashion

  • Durable materials, enduring style

Respect of the Human

The workers

  • Local Manufacturing: Supporting and creating jobs
  • Fair Trade:
    • Workers rights and well-being: Healthy and safe working conditions, safe workers, safe structures.
    • Fair pay
    • No force and child labor
  • Handmade

The Consumer

  • Transparency of the company: Empower the consumer;
  • Conscious, Ethically minded/produced.
  • Avoid Petrochemical fibers and toxic materials/processes for risks on the health
  • Shipping methods: Privileging biodegradable, recycled or recyclable materials (ex. UPS Carbon Neutral Shipping) instead of plastic.

Buy Less, Choose well – Less is more – Quality over Quantity

Intelligent consumption

“Everyone can do simple things to make a difference, and every little bit does count.” Stella McCartney

 

The Must-see documentaries:

Books:

  • Worn Stories – by Emily Spivack (2014)
  • Fashion Made Fair – by Ellen Köhler and Magdalena Schaffrin (2016)
  • Slow Fashion: Aesthetics Meets Ethics – by Safia Minney (2016)

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